New Rules in Social Media Marketing Philippines in 2021 - Homer Nievera, CDE, CVM, CCM
Executive Chronicles | Top Viral Marketer Homer Nievera Talks on New Rules in Social Media for the Philippines Real Estate Business in 2021 | Back in 2016, the popular marketing magazine AdWeek published “New Rules in Social Media Marketing for Real Estate.” It detailed some quick tips that will help real estate marketers in their social media action plans that year.
Those simple rules for social media marketers in the real estate space, back then, included:
#1 Listening to your audience;
#2 Accepting and acknowledging mistakes;
#3 Engaging your audience;
#4 Keeping content local; and
#6 Building relationships with followers and influencers.
Are these rules still applicable today? How has the global pandemic affected the way we do our job, especially in the realm of social media marketing?
First off, know that the social media marketing rules have definitely changed across industries, including the real estate space for 2021 and beyond. Some rules may have been modified while others have been added. Not only has the pandemic allowed a full shift to reach out to customers and prospects, but it has also changed the way they view offerings and conversations.
It is also worth noting that marketing and technology rapidly keep evolving and newer players are entering the real estate field who are supposedly more adept at social media marketing. Can you catch up and even trailblaze this field?
The basic rule of social media is about helping your audience meet their goals on social media, and in turn, they will be more than willing to help meet yours. Part of your daily routine and operations in your real estate business should be about social media marketing. From posting relevant content to offering to connect with users and other real estate professionals, this is part of your business life.
The top things that are important to social media marketers today include:
#1 Mastering content marketing strategies
#2 Creating compelling stories that catch on
#3 Building relationships with influencers
#4 Pushing and maintaining engaging conversations
#5 Lead generation and conversion techniques
#6 Strengthening feedback mechanisms
#7 Being guided by metrics, insights, and a bit of advertising
Today’s real estate business is moving towards fully online and going social. In fact, social media practices have finally become a standard practice in the real estate industry. The platform has a huge potential to promote and build your real estate business and connect with an audience that was never possible before. Do you agree?
Upcoming Learning Event
On February 8, 2021, one of the Philippines’ top viral marketers and social media management educators will give real estate marketers actionable tips and insight on what needs to be done to help grow their business digitally.
“I will be brushing up on the time-tested fundamentals of social media marketing and bridge the knowledge gaps among GenXers, Millennials, and even GenZers who are regarded as social media natives,” said Nievera.
He added that “At the heart of social media is content. And how people will create the right content that eventually becomes viral is crucial for each seller and marketer alike. I will also be sharing the success secrets of popular and timeless stories that may be applied to your social media strategies.” These, he said, will be part of his talk.
Nievera said that one of his learning session’s highlights will include pre-recorded videos of success tips from real social influencers he has worked with.
Homer Nievera, together with his wife Jinky, is behind the popular Facebook Page He Said, She Said PH which has more than 450,000 followers and won the 2018 Fulton Sheen Award for the best online communications program for Christian advocacies. Another Facebook page they run is Sweet Message Sent with 370,000+ followers.
To be part of the learning event, The New Rules in Social Media Marketing in Real Estate, which will be on February 8, 2021, from 1:30 pm to 4:30 pm (PH Time), check out the registration link here: http://bit.ly/abrep2021. This webinar is produced by A Better Real Estate Philippines and booking is through PMCM Events Management.
More About Homer Cruz Nievera
Known as a social network pioneer, he once headed both social media pioneers Friendster.com and Multiply.com as Global Head of Partnerships and Advertising Operations for both sites — the first and only Filipino to hold such important global posts for US and Silicon Valley-type firms at that time. Homer also formerly headed digital media firms that represented MSN, Yahoo, Google, and Facebook.
He co-founded 2 tech firms in the US, exited, then came home in 2014 to focus on helping Philippine startups. Today, Homer serves on the board of some tech firms involved in media, IoT, esports, fintech, food sustainability, retail and online education.
Homer‘s active involvement is as the Founder and Group Publisher of the Negosentro network of 30+ online publications that are read in 188 countries worldwide. He founded the publishing group in the US. He is active in digital transformation and growth hacking as the Chairman and Chief Content Officer of Mediablast Digital and as concurrent Chief Strategist of the social enterprise FAME – or Futuristic Aviation and Maritime Enterprises. He is a regular columnist at the Pilipino Mirror, the first and only tabloid for MSMEs.
Homer is certified in Distance Education (U.P.), Viral Marketing (Wharton), and Content Marketing (Hubspot) with undergraduate and postgraduate studies in distance education and communication research from the University of the Philippines. He is an alumna of Don Bosco and the U.P. Integrated School (elementary and secondary, respectively) and of the Asian Institute of Management where he finished a double program on Entrepreneur Management & Startup Innovation and Startup Management. He finished his Viral Marketing Program from the Wharton Business School, his program on Entrepreneurship in Emerging Economies from Harvard University, and his program on Social Enterprise Planning and Management from the Massachusetts Institute of Technology (MIT). He also took courses in Digital Transformation and Crisis Management from the International Business Management Institute (Berlin).
Homer guest-lectures at the Thames International Business School and is a regular speaker and resource person on content strategy, social media management, growth hacking, and digital transformation.
