How To Reduce The Likelihood Of Packaging and Product Damage in Transit | If you are running a business your customers will judge you on the quality of your products. That probably isn’t surprising. However, what you may not realize is that you are also judged on the quality of your delivery.
When a package arrives damaged it suggests that you don’t care about your product. This is bad but, if the product itself is damaged the customer will be upset. This costs you.
Financially you will need to send a replacement, even if you then argue with the courier regarding responsibility. Potentially more important is the damage something like this can do to your reputation. A damaged reputation can be very hard to repair.
It is better to reduce the likelihood of damage in the first place.
Package Properly
The first step in reducing the likelihood of damage is to make sure your products are packed properly. This means using sturdy boxes, the closer they are to the size of your product the better as this prevents it from moving around during transit. Alongside this, you should add plenty of packaging material to your parcel. This also prevents the item from moving and helps to protect it against crush and impact damage;
Add Sensors
The next step is to add the right sensors to your package. There are an array of options, including a temperature data logger and an impact logger.
These sensors have defined boundaries, such as a temperature range of an impact force. If the sticker detects the temperature has moved outside the range or a large impact has occurred, the sticker changes color.
This alerts the receiver that conditions have not been maintained and the product may be damaged. They can then choose to refuse to accept the parcel, leaving the blame with the courier and safeguarding your reputation.
Choose the Right Courier
It is imperative that you research all the couriers you could be using. You need to choose one that has a good reputation and a high success rate. This shows that they care about the parcels and generally get them to their destination in good condition.
Of course, issues can always happen, even when you take every precaution possible. That’s why, when reviewing couriers, you should check how they respond to negative feedback. It is likely you will experience an issue at some point, knowing how they deal with it helps you make the best decision.
Label It
It is crucial that all packages are fully labelled, this includes using ‘fragile’ labels and similar when needed. By labelling it correctly the courier will take your parcel straight to the right destination and decrease the likelihood of damage.
This also reminds them that it is fragile or temperature-sensitive, helping to ensure it is treated properly.
Don’t forget, making the effort to look after your products in transit may cost a little moiré but your customers will notice and appreciate the effort. That’s what builds reputation and business.
